Linda & Laurie Answer Your Questions
I need to increase my customer base. Naveen
Hi Naveen,
Setting aside dedicated time for marketing each week is crucial for growing your customer base. It is so easy to get wrapped up in the detail of doing the work for our clients that we sometimes forget that we are business owners to and the responsibility for growing our business rests upon our shoulders.
I would pick a day of the week that is quiet, for me it is Wednesday and spend at least a half day dedicated to marketing. Your marketing efforts can include identifying a networking group you could join, sending out letters to colleagues letting them know about your services; sending out introductory letters to CPA firms. The important thing is to spend time marketing.
I had one more thought, ask your current clients if they know of anyone who is need of your services – business owners always know other business owners.
Tags: Bookkeepers, Bookkeeping, Business Owners, General Business
